Wow.....simply dishing out the cash for exclusive content Microsoft is apparently paying $50 million for Grand Theft Auto IV exclusive content.

I'm not exactly a GTA fan, but this is crazy.

Microsoft's Peter Moore shows his love for GTA last year at E3.
Microsoft to Pay $50 Million for Exclusive Grand Theft Auto EpisodesGrand Theft Auto carries an enormous fan-base as a game franchise – one that Microsoft so desperately wanted to grab from Sony’s PlayStation 2 legion. Microsoft felt like it won a victory when it announced Grand Theft Auto IV would be launching on the same day as the PlayStation 3 version, though it wouldn’t stop there.
Word recently got out the Xbox 360 would be receiving exclusive episodic content, giving it the edge over PlayStation 3 version. Getting the exclusive content wasn’t cheap, however, as revealed in a recent Take-Two Interactive earnings call. There is a $50 million incentive to keep exclusive episodic content “only on Xbox 360.”